Rob Dyrdek Net Worth – Career Highlights & Stories

The professional skateboarder, actor, entrepreneur, producer, philanthropist and MTV reality star, Rob Dyrdek has a net worth of $50 million. He left his home when he was 16 with a dream to become a professional skateboarder. Dyrdek has been triumphant in breaking an astounding 21 individual Guinness World skateboarding records.

“Skateboarding has given me everything I have and created who I am. I understood from an entertainment side that no one had ever approached the biggest athletic alternative to organised sports as sports entertainment. No one took the approach of building an entertainment product. That has made the difference in why we are so successful”
– Dyrdek (as reported by Forbes)

Career Highlights

He started off by gaining a sponsorship with the help of professional skateboarder Neil Blender. Later, he decided to become a part of the new board sponsor named Alien Workshop which was founded by Blender.


He started his business at the age of 18 when he neither possessed any entrepreneurial experience nor was he formally educated. The league, Street League Skateboarding and even a television contract with ESPN proved to be successful decisions for him.

More recently, Dyrdek has successfully acquired the holding company of Alien Workshop, “DNA Distribution”.  Alien Workshop was the same board company that initially sponsored him.

Rob Dyrdek intelligently and appropriately exploited his presence in the MTV series “Rob Dyrdek’s Fantasy Factory” and “Rob and Big” to publicise and promote his entrepreneurial aspirations.

Business Highlights

  1. MTV & MTV2
  2. DC Shoes
  3. Street League Skateboarding Foundation (SLSF)
  4. Nickelodeon Cartoon Show “Wild Grinders”
  5. Brand Ambassador for several companies
  6. Founding partner of SuperJacket

Success stories

  1. Last year he sold 2.1 million “DC” Rob Dyrdek Signature Shoes.
  2. MTV: Grossed the maximum amount of national advertising revenue a hefty sum of $183.6 million.
  3. Rob Dyrdek programming is about 24% of all MTV & MTV2 airtime
  4. It has been speculated that 35% of all TV viewers have seen a “Dyrdek show.”
  5. Earned enormously in the past year by just re-airing a single episode for almost 39 times.

Car Collection

He flaunts a varied collection of cars: 69 Camaro, Porsche Panamera, Tahoe (blacked-out), Bentley Continental GT, Chevy Sonic, and a T-Rex.

Dyrdek, The Philanthropist

Street League Skateboarding Foundation, conveniently abbreviated as SLSF, assists non-profits, municipalities, and private donors with the development, design, and construction of safe and legal skate plazas. The Foundation also helps with the creation of educational and community programs that encourage and promote skateboarding.

Dyrdek’s firm belief: “Skateboarding is a proven way to instil self-confidence, promote self-expression, and encourage an active lifestyle.”


Along with an impressive career graph, Dyrdek takes out time for charity as well.

The Rob Dyrdek Foundation started in 2003 that seeks to create and maintain sustainable and healthy communities by providing and promoting the ingrained benefits of skateboarding to all aspects of today’s society.

Rob Dyrdek, in order to help get kids into a legal and safe environment for skating rather than skating on streets that are quite unsafe, has opened three safe spot skate spots around L.A.


Also Read:

Feature Image Credit: Snapshot from YouTube Video by Tom Bilyeu


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