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A Comprehensive Guide To Understand What is Keyword in SEO

A great SEO strategy is a sure-shot way to generate more leads and convert them into business. Now, what on earth is a great SEO strategy? Well, there are over 200 parameters that Google looks for, before ranking a website. That said, it won’t be wrong to say that a good keyword strategy sits at the crux of it. Therefore, the importance of understanding what is a keyword in SEO cannot be overstated.

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