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A great SEO strategy is a sure-shot way to generate more leads and convert them into business. Now, what on earth is a great SEO strategy? Well, there are over 200 parameters that Google looks for, before ranking a website. That said, it won’t be wrong to say that a good keyword strategy sits at the crux of it. Therefore, the importance of understanding what is a keyword in SEO cannot be overstated.
Digital marketing has evolved a lot in the past two decades. It has been into existence in the mid-1980, but the world has seen a rapid shift in the traditional ways of digital marketing since 1990. You must dig in deep to understand things like – what is digital marketing, why it is important, how to achieve it, etc.? Don't worry; This article will leave no stone unturned to answer these questions while you move ahead in this article.