What is a Search Engine?

A search engine is a website, which has software programs called “Spider” or “Bot” to crawl every content over the internet possibly. Furthermore, it indexes or collects the crawled data and store them categorically in its various data centres. Finally, it has built-in algorithm to present you with the most relevant results from its database per your searched query.

Learn: How a search engine works?

In simple words, you can define search engine as a website which ranks various results pages (SERP – Search Engine Results Pages) from the World Wide Web or the internet based on your searched query. Most of its results are picked from its databases after matching your query keywords, user intent, webpage authority, backlinks, and much more.

Advertisement

Some popular search engines

Google is the most loved and widely used search engine as on date. It has more than 70% market share. Apart from Google, there are a couple of other search engines which exist as on date such as:

Apart from above list, you have Ask.com, DuckDuckGo.com (for anonymous searches) and Dogpile.com.

How relevant are the search engine results?

Back in days, Google only gave importance to a few factors in which backlinks and keyword density topped the list. But this algorithm was later flawed because many websites were purchasing links and started doing keyword stuffing. As a result, Google could not bring up the relevant answer to the searched term. Later they came up with Penguin and Panda update and changed the whole game of search engine ranking. Overnight, even the big websites lost their 1st position, and also in some cases, they dropped top 3 spots.

As of now, Google is changing its search algorithm almost 2-3 times a day. It has become smarter with its AI (Artificial Intelligence) based search algorithm – RankBrain, and its ultimate goal is to become more human. In short, you have to write a relevant and appealing article for people. There is no scope to sneak around.

If you are practising any blackhat or spam strategy, then later or sooner, Google is going to catch you. There is no way that anyone in this world can catch up with the speed of Google.

How do Search Engines earn?

All the popular search engines display Ads along with the organic search results for the searched term. Google display Ads on top and right-hand side of its website. These Ads are also relevant to your searched query.

Advertisement

Also, these Ads are marked as ‘Ad’. If someone clicks on them, then Google will earn money. You will be surprised to know that Google receives more than 90% of its total revenue from its AD network.

[like_dislike]
Advertisement

You May Also Like

A Comprehensive Guide To Understand What is Keyword in SEO

A great SEO strategy is a sure-shot way to generate more leads and convert them into business. Now, what on earth is a great SEO strategy? Well, there are over 200 parameters that Google looks for, before ranking a website. That said, it won’t be wrong to say that a good keyword strategy sits at the crux of it. Therefore, the importance of understanding what is a keyword in SEO cannot be overstated.

How do Search Engines Work?

Today, search engines like Google, Bing, and many others have become synonyms for the internet. You talk about any question or topic, and Google comes right in front of you, smiling gullibly with the abundance of data. But do we know how these search engines work in the background and how are they able to fetch thousands of results with a blink of your eyes?

Lorem Ipsum – How a Gibberish Latin Text Became Standard Filler Text

Today, Lorem Ipsum text has become a standard filler text for people who are working in print or digital media. Prominently, if you are associated with blogging or website development, then you must have seen Lorem Ipsum text at some place or the other.

How to Check Plagiarism and Deal with Content Scrappers

Scrappers are in the business of plagiarising your original contents and passing them off as their copyright or original content. What will you call this very act of plagiarism? Naïve! At least, I will not. All these scrappers are plagiarists who ride high by stealing your unique content and portion of your traffic.

How did Virender Sehwag make 3.3 Million Rupees by Tweeting?

When Virender Sehwag was playing Cricket, his unorthodox aggressive batting style lured billions of fans worldwide. Initially, even the biggest Cricket pundits criticised Sehwag’s unique batting style. But His recent income of Rupees 3.3 Million is making rounds on social media. This news left us with many questions about him. Is he a social media marketer or a digital marketer? If not, then what was the secret of his earnings?

More Articles Like This

Share
Tweet
WhatsApp
Email
Print
More